Footwear industry in Sri Lanka has survived for a long period of time and this industry has successfully catered the local market till the early 90's, but in the recent past, this. Pestle analysis of Sri Lanka. Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. However recent indicators show a sharp decline in consumer spending power due to constant inflations prevailing company will have to watch out for these. Check the template that resonates closely with your business model. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. All rights reserved LCHW. British colonists arrived and colonized the island from 1815-1948. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. This PESTEL Analysis diagram software comes with a free template and customization options that help create wonderful diagrams and ensure your analysis diagrams stand out from the rest. Air Potato Vine Poisonous To Dogs . These factors affect multiple industries and are as follows. A PESTLE analysislooks at the macro trends in the surrounding environmentof a certain business or organization. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Encourage the management of the company to source where possible for open source software as to counter the affect of the increasing cost of licensed software. Access to distribution channels could be considered low as the keells supper has on 46 super markets compared to its competitor Cargills. He is a lecturer in Management and Marketing. (JKH PLC N A). Academia.edu no longer supports Internet Explorer. Likewise, the computer literacy rate needs improvement as it was only 27.5% in 2019 (Hewage and Munasinghe, 2019). Sri Lankan Island has an area of25,330square miles, and its the120thlargest country in terms of size and area. Go to 'Marketing' diagrams under Business diagram type and click on 'PEST Analysis.'. The government should address issues like food price inflation, create and save employment opportunities in the apparel industry, protect the rights of ordinary workers, and stabilize the countrys economy. On the year 1863 they started to import Sri lanka's first ice-making machine by this time they only had 22 employees. Where should we focus our expansion strategy? Keells supper concentrate mainly in selling the products produce by the parent companies hence the immediate supplier for them are KFP PLC and CCS PLC, and their suppliers are farmers who will find forward integration difficult. Therefore, several laws govern the operations of the banks. Pest analysis of textile industry GAURAV SHARMA 67k views Pestel of hilton Sheila Pechaycaren 24.5k views Tea industry in sri lanka Chamal Nandika 9.4k views Pestle analysis on malaysia Alisa Buravytska 72.8k views Srilankan Airlines Presentation SLIIT Sri Lanka has a mixed legal and judiciary system. Tariffs, taxation, and business restrictions can impact the banking industry. There are2 types of environmental factors: External: The economy In a bad economy, even a well-run business may not be able to survive. About Us. Different countries have different laws, but they can affect the banking industry -, If you are using the offline version of EdrawMax, open the tool in your system. But it needs a lot of investment and tech acceleration. 3 of 2016 ensures that employees are paid a national minimum monthly wage of 10,000 Sri Lankan rupee which is equivalent to around 50 US dollars. Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! With the rise in population and literacy rate, many people understood the importance of having financial education. The banking industry is one of the sectors serving a high number of customers. When the economy falls, the banking industry gets negatively impacted because economic conditions like inflation and recession influence the individual's spending habits. In. Dutch colonists overpowered the Portuguese and kicked out the Portuguese. However, Sri Lanka also faces some environment challenges e.g. (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). The banking sector is not only looking to create a good brand image but trying to develop environment-friendly habits. Study for free with our range of university lectures! Make Pestel Analysis Diagram Now 1. If not buyers will not see the extra quality as worth the extra cost. Sorry, preview is currently unavailable. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. The customers take loans for further investment or education. The capital requirement to put up state of the art retail shopping outlets will be relatively high the backward integration it has with its production and packaging line up makes it impossible for a new entrant to come up with equal capital investment. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis. This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. The differentiation strategy must ensure that hire price charged on the buyer for its high quality is not too far above than the average premium price of the competition. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. In addition to this, you can go ahead and change the background color, modify the text, add hyperlinks, add multiple pages, add images, and even add vector-enabled texts to your PESTEL analysis diagram. Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. Bar-coding, loyalty cards to retain customer loyalty. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. Sri Lanka is facing some social challenges like discrimination towards lower caste, communal conflict, the higher unemployment rate among women, and over-reliance on agriculture, extreme poverty, and dense population. The National Minimum Wage Act, No. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. The country has multiple democratic parties. Writing. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. The laws see that NPA does not have an enormous effect on the banking industry. Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. The banking sector needs an internet connection for their transactions. Groups diversified companies have offices spread around Sri Lanka as well as the Maldives, India, Mauritius, Singapore, UK, USA, and the UAE. Customers are getting attracted to better interest rates and customer service. Henri Nestle established the brand in 1866 by merging with Anglo-Swiss baby Milk Company. Therefore, the number of banks is also increasing. However, they are tied to privacy and consumer laws, which prevent them from sharing any such personal data of the customers. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. The journey of KP began in 2001 as an independent . For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. Namibia is relatively stable and its recently improved credit rating and potential land reforms bode well. 5 GAP Analysis Tools to Help a Business Analyst in Strategic Management GAP analysis tools include SWOT and PEST analysis, the Fishbone diagram, McKinsey 7S, and the Nadler-Tushman Congruence Model. The use of credit cards and debit cards is increasing in place of paper currency notes. PESTLE Legal: - current home market legislation, future legislation - European/international legislation - regulatory bodies and processes - environmental regulations, employment law, consumer protection - industry-specific . The report also provides data for, The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. Here are some ways the socio-cultural factors affect the banking industry -. Certainly, rapid human development is having its toll on the environment. Sociocultural forces that regulate the values, mores and customs of society. The 2013 Import and Export Market for Tea in Sri Lanka By Professor Philip M. Parker Ph. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. The use of solar ATMs with rechargeable lithium-polymer batteries is increasing rapidly. Via helps you navigate a fast-changing digital marketplace. Environmental factors affecting Sri Lanka. And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. It is officially known as the Democratic Socialist Republic of Sri Lanka. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. Click on 'Use Immediately' to import the template's contents to the EdrawMax canvas. This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Which countries are moving up the value added chain away from primary sectors? Scope of Sri Lanka - PESTEL Analysis Report. Our premier, award-winning syndicated market research database provides detailed data and analysis on industries, economies, countries and consumers across 781 cities, 210 countries.. Post author: Post published: March 13, 2023 Post category: happy birthday, grandson text Post comments: perdue chicken commercial voice 2022 perdue chicken commercial voice 2022 Admissions Open. And also others medium scale competitors like Laughs and Arpico who are rapidly adding capacity and expanding number of competitors for this industry could be high. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. Always keeping abreast of the industry through strategic investments in state of the art food processing technology and constant R & D orientation, companywide quality control system such as ISO 22000 certification, which has transformed the KFP PLC to the market leader it is today. Let's look at Tourism today. The banks provide loans that the firms can use as capital or invest in the infrastructure. Pizza Hut Marketing PLan - BSB 126 MARKETING PLAN NAME: Matthew Fagg STUDENT NUMBER: N9447334 TOTAL - Studocu . Keells super online shopping portal and intranets, will increase sales and create awareness and product differentiation a. Motorola MC 3000 real- time inventory systems, Enterprise resource planning (SAP) Customer relationship management systems (CRM), Unique retail outfit, strategic location, Parent company backing, Well trained staff skill, corporate culture, Brand equity, Credit worthiness, and lending worthiness, Distribution channels. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. The PESTEL analysis of the Banking Industry can show how external factors can affect the banking industry. It is creating a perfectly competitive environment. When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. Hence Cost leader ship, and differentiation competitive strategy appears to be suited better, looking further at the SWOT Keells Super has a considerable threat for having and maintain a cost leader ship with supplier high bargaining power, commodity and raw material price increase, sustainability investment cost, and imitations coming into the market, having economies of scale is not so promising with rising energy prices, indicates best competitive strategy for keells Super would be Differentiation. If not, select "Manage Preferences" to learn more about managing your cookie preferences. We hope the article PESTEL analysis of Sri Lanka has been useful. (Wheelen Hunger 2010). Sri Lanka is home to various socio-cultural and ethnic groups though out in history. Synopsis Understand the political system in Sri Lanka through analysis of key figures in the country and governance indicators. Our site uses cookies to improve functionality. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK Premium World Trade Organization Free trade International trade. However, there are some social issues challenging Sri Lanka today. 2023 Euromonitor is privately owned & trademarked. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. Other minority religions are Hinduism (12.6%), Islam (9.7%), and Christianity (7.4%). Instead of keeping money at home, many people are choosing banking services to save it. The banks are willing to create a customer-friendly environment, and therefore, they target to offer service anywhere and anytime. For example, the US economy has laws like the Dodd-Frank act, Glass Steagall act, etcetera. PESTEL analysis of the Banking Industry discusses how the political, economic, social, technological, environmental, and legal factors contribute to the banking business. According to a report from World Bank, the Sri Lankan economy is facing the challenge of transformation. Exit barriers are not high in the grocery industry as any retailer could easily sell of its business to another operator. PESTEL Analysis diagram requires you to add Political, Economic, Sociological, Technological, Legal, and Environmental content so that the reader will understand what influences an organization. From changing the background to adding content, you can customize the diagram in any way you desire. Looking at the Porters approach to industry analysis it is clear that Keells Super competiveness in the industry is considerably high since three out of five f forces for being competitive are in favor of the company, being a Entry barrier, ability to face the substitute challenges, and having supplier bargaining power on a manageable levels increase the competiveness of the supermarket chain, further the rivalry among competitors being moderate, with suppliers bargaining power needs to be address as issues for competiveness of the firm. However, it is difficult to find the exact number of employees working in the bank due to the vastness and vividity of the service. In this case the core retailing activities of keells supper, centers around a large volume of consumer goods produce by the Consumer food industry of JKH (KFP PLC and CCS PLC) which has high brand equity. Social factors impact the banking industry as banking services involve public dealings. In today's business scenario most of the companies are astonished by the amount and type of changes taking place in their external environment. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after. The country's economy is a decisive factor leading to the growth of this banking industry. Each of the forces is determined how competitive in that industry as well as the structure of the industry. Dedicated to your worth and value as a human being! If a banking institute fails to comply with its laws and regulation, it may face a ban. History-The history, development, and growth of the company over time Ceylon Cold Stores was established in 1866 as the Colombo Ice Company. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Particularly, Chinese investment has been massive. Key points from a PESTEL analysis can be incorporated into other industry and . In place of traditional banking, internet banking and mobile wallets are gaining high popularity.

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